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How SinoTrack Transformed a Food Delivery Fleet’s Punctuality by 50%

06 Jun 2025

Food delivery is a high-speed business. If the food arrives late or cold, customers complain. One regional food delivery service, operating across three cities, was seeing an average of 4 out of every 10 deliveries arrive late. They needed a change—and fast.

That’s when they partnered with SinoTrack.

With GPS trackers installed in all 37 of their delivery scooters and vans, they started monitoring routes, speed, and idle time. The results?

- Real-time delivery location sharing improved customer transparency.
- Traffic-aware routing saved up to 1 hour per driver each day.
- Late deliveries dropped from 40% to 18% in under 90 days.

One standout feature was the automated SMS ETA system. Customers received updates as drivers moved, which helped reduce "Where’s my order?" calls by over 70%.

Not only did their service improve, but they also saw a 20% fuel saving. Best of all, the operations manager could now plan shifts more efficiently using route history data and driver scorecards.

Thanks to SinoTrack, what once felt like chaos became a well-oiled machine.